There are some emails you have to read three times before they make sense.
The one inviting us to pitch Blōma as one of ten finalists in a global health innovation challenge was definitely one of them.
The funny thing? We almost didn’t even apply. We were so sure we were way out of our depth.
We remember saying, “Let’s just do it so we finally have the motivation to work on that investor deck. There’s no way we’ll be picked anyway.”
We hit submit, moved on, and completely forgot about it.
And then, the email came.
It’s hard to describe what it feels like when your small, scrappy brand (when everything still feels messy, improvised, and half-built) suddenly finds itself standing next to brands that have been around for decades, backed by global teams and millions in funding.
It’s surreal.
But also… WTF? Did they make a mistake?
What We Shared
We talked about why the future of wellness has to be both biological and behavioural. That supporting women’s health isn’t about fixing isolated issues, but understanding how real life interacts with biology.
And we talked about the challenges women face today.
Wellness has become all or nothing, full of unrealistic routines and goals that make women feel like they’re failing before they’ve even started.
And that’s the base of our three identity pillars:
First, we’re moment-based.
Instead of generic daily supplements, our products are designed for the real situations women face: recovery after drinking, travel digestion, PMS, and more.
So you know what to take depending on your life’s moments.
Because our lives change, and so do our bodies and cycles.
Companies that want you to believe you need the same supplements every day are wrong, they just want you to buy more.
Your body changes throughout the month, and so do the vitamins and minerals it needs.
But since you’re not a scientist and can’t know what your body needs all the time, we create supplements around moments to make it simple for you.
Second, we stand for joyful health.
We take away the guilt and restriction that dominate wellness and create solutions that feel simple, celebratory, and freeing.
That’s why we started with a post-drinking solution. Because some women choose balance over abstinence, and that’s completely okay.
We want to create solutions for women who live that lifestyle: no guilt, no shame, just support.
You’re free to make your own choices and still deserve wellness solutions that fit your life.
And third, our holistic formulas are truly all-in-one.
No need to take seven pills because each one solves one symptom.
We combine everything your body needs in a single sachet, designed specifically for women’s biology.
So you can keep it with you, and take it whenever it makes sense (or whenever you think about it, haha).
After the Pitch
We’re still not totally sure how we ended up there but we’re really glad we didn’t cancel.
If you’ve ever tried Blōma, sent feedback, tagged us after a night out, or just supported from the sidelines, this moment’s partly yours too. So THANK YOU!
